The Apache Software Foundation needs more than code

There was a common and recurring chorus in the keynote speeches of tech CEO’s during the first half of this decade, “Mobile, social, big data and cloud”. Whether it was EMC’s Joe Tucci, IBM’s Ginni Rometty, HP’s Meg Whitman, Salesforce’s Mark Benioff or SAP’s Bill McDermott speaking, they were emphatic that these four forces that would fuel and shape the digital era.