Mark Zuckerberg’s brainchild rattles Elon Musk’s Twitter empire

Virginia Backaitis
Digitizing Polaris
Published in
3 min readJul 11, 2023

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In a remarkable feat, Threads, the microblogging platform launched by Meta Platforms, has achieved over 100 million sign-ups within a week of its launch, challenging Twitter’s position as the reigning social media giant. The rapid growth of Threads has led to concerns about Twitter’s declining traffic, as users flock to the new platform rather than attempting to juggle both.

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