Buying new tools isn’t always the answer

Virginia Backaitis
5 min readNov 30, 2022

Guest post by Jordan Buning

Each year brings with it new technologies, new shifts in consumer behavior, and new selling opportunities that get marketers excited. In each regard, 2023 will be no different.

While the new year can be one of great success and growth for your organization, it might not be the year to go all-in on the latest marketing tools and trends…